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Apple
重大宣佈
市場買回金額 500-600亿美元
這個買回金額之巨大, 全美只有69家公司的市值相同,又把分紅加15%
市場應聲上漲

但別忘了市場買回實施, 以前利多, 手中流動現錢也相對減少

Apple 真很在意目前股价
2015年之前回報股東US$100B in cash

Key highlights from earnings report:

• EPS comes in at $10.09 a share versus $10 consensus.
• Revenues came in at $43.6B, quite a bit over the expectations of $42.3B.
• Apple sold 37.4M iPhones, 19.5M iPads, just under 4M Macs in the quarter.
• The company is raising its dividend by 15% to $3.05 a share.
•  The average yield for the 20 largest dividend-paying companies in the U.S. is 3.1 percent, according to Standard & Poor's.
• Management announced it was increasing its stock buyback program by an incredible $50B to $60B., a large share buyback -- equal to roughly 15% of the company's shares at current prices
• Warren Buffett endorsed this strategy for Apple, saying that buying back shares when the price goes down helps build long-term value.
• 與公債比並不出色
• A poor quarterly outlook for the three-month period that ends in June.
• 市場心態
• Compared to its earnings, Apple's stock price is low. In buying Apple stock, investors are paying $9.20 for every dollar of Apple's annual net income. By comparison, they're willing to pay $24 for every dollar of Google's profit.
• Investors are looking for innovation.但Apple令人失去信心,秋季之前無新品上市

Bullish side view
The company's move to return cash to shareholders should boost long-term returns while also indicating management's confidence in the future. For Apple investors, that is definitely welcome news.

看股价是否能加把勁